symbolic - this website has a few different symbolic things on the website like, the logo and the images that they use throughout the whole website. The logo itself sounds very feminine, and all the images on the website portray women young models.
Mode of address – the mode of address for this website just screams out, young, fun and girly to the audience. For this there are different aspects of mode of address. Such as this website has some informal text to it. This is because it’s aimed at young people and it makes it more approachable to the younger generation and because it sounds like them so it draws them in more when they come across it on the screen whether it’s the front page or wherever.
Another way they attract the younger generation and how they
also cater to them is by putting different discount codes on the website that
can be applied to different products on the site and they also do holiday and
seasonal discount codes, it also warns those of when they’re going to end as
well. This is also their way of showing who their audience is, by the way the
website looks, some of the language that they have used. This is because all of
their audience is young and they know that the older generation would shop on
their website because of the type of products that they sell such as the style.
Another type of mode of address is, direct mode of address,
this is where they have included the audience in the website, such as the ‘instashop’,
this is where they’re audience has bought their clothing and tagged them on it
though Instagram and this is their way of showing of peoples Instagram accounts
and even help them sell they’re products.
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