website report

Task 1 – media products & their audiences

For this task I have picked my chosen website which is Lasula.co.uk, and with this I made a questionnaire for people to answer about the simple details of the website. From the answers I have received I am able to make a report from it.

Lasula is a website that is aimed at women and sells nothing relating to men. Their audience is a range between 15 – 29. As a whole most of the people who answered my survey are 18 – 19 with a percentage of 50, 10% were 16 – 17 and 40% were 20+. This gives me the impression that most of the people that answered are in the younger generation. This relates to what gender those are from who answered it. Most of those who did were female with a 66.7% majority of the percentage, and a 33.3% of males that’s answered. From this and looking at the website it’s understandable why the majority of the results are female rather than male.

The occupation question resulted in favour of student with a percentage of 50, compared to full time job that got a percentage of 30 and part time job that got a percentage of 20. With this comes with those who have visited the website before. What I got from peoples first impressions, were very mixed. Lasula has a very simple layout to their website and is very to navigate, this is due to their drop downs as they have everything you will need to find what you are looking for. On their layout they have several things on there, such as photos that they have taken to show their products off to entice you to buy it but they also have photos that everyday people, (mostly bloggers) have taken with their product on. From those who looked at the website, 70% of them said that the website was easy to navigate. This left 30% of those saying that it was normal, okay and good to navigate.

In terms of the features, most people said the logo which was majority of the answers. This is because it’s the first thing you see and it stands out on the website even with a simple font design and colour. Most of the people liked the website, in terms of the layout, colours, font’s menus, ect, most of them said they liked the features on the website. 70% of people thought that the written text (narrative) on the website were entertaining, 20% of those thought it was unclear and the remaining 10% thought it was informative. Most of the audience said they would recommend the site to others with a 80% majority and only 20% of those said they wouldn’t recommend it to others.